Crowdsource Marketing : 3 Examples of Effective
Crowdsource Marketing asks consumers to contribute to a marketing initiave in exchange for a reward given directly from the brand. The collective interest it gathers can increase brand awareness, brand interaction, and sales. Brands spend enormous amounts of money to get people to like them, but with crowdsourcing your marketing can allow consumers to tell you exactly what will make them fans of your brand, which will create much more word of mouth promotion than any other marketing channel.
Red Bull's Launchpadasks people to submit videos of a cool idea that you would like to have given wings. If Red Bull likes your idea enough, they will pay to make it happen.
Not sure if I like that idea as much as the others, but here's another example.
The Pepsi Refresh Project offers grants to people trying to refresh something in the world. The catagorizes they offer are Arts & Music, Education, Communities, and Pepsi Challenges. Each idea can get up to $50,000, and lasts one year.
The Google 10^100 Project offered funding to any idea that helps the most people possible. Since 2008, Google funded ideas included:
- Make educational content available online for free
- Enhance science and engineering education
- Make government more transparent
- Drive innovation in public transport
- Provide quality education to African students
Do you have any examples crowdsource marketing that you think were effective?